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August 11, 2025International Journal of Engineering Business and ManagementOpen Access

A Comparative Analysis of Traditional and Digital Marketing Strategies in Era of E-Commerce

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Authors

UGUmamaheswararao GobbillaDKDadi Sai Kiran

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Implication

This analysis shows digital marketing enhances consumer engagement and decision-making in e-commerce, implying a need for balanced strategies.

Key Points

  • Digital marketing significantly influences consumer decision-making, leading to higher engagement levels and cost-efficiency.
  • Surveys and interviews revealed that traditional methods are still vital for brand trust and visibility within the e-commerce landscape.
  • Employing a mixed-method approach, this analysis examined diverse industries in India, showcasing behavior patterns across sectors.
  • Integrating both traditional and digital strategies into hybrid models is crucial for optimizing brand presence and fostering loyalty.

Cite This Study

Gobbilla et al. (2025) studied this question.

synapsesocial.com/papers/68a360ce0a429f7973328a40https://doi.org/10.22161/ijebm.9.3.1
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Digital Marketing & E-Commerce Trends2026
  2. 2Digital Marketing & E-Commerce Trends2026
  3. 3A Comparative Study Of Online And Offline Marketing And Its Impact On Changing Consumer Behaviour2026
  4. 4A Comparative Study Of Online And Offline Marketing And Its Impact On Changing Consumer Behaviour2026
  5. 5Online Marketing Strategy Optimization to Increase Sales and E-Commerce Development: An Integrated Approach in the Digital Age2024 · 40 citations