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This research aims to evaluate digital marketing tactics and their influence on e-commerce growth.

June 7, 2026Open Access

Digital Marketing & E-Commerce Trends

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This research aims to evaluate digital marketing tactics and their influence on e-commerce growth.
Mixed-method research strategy incorporating quantitative data from online surveys and web analytics
Qualitative insights obtained from customer feedback and market analysis
Evaluation of digital marketing channels like social media, SEO, and email marketing
Data-driven digital marketing strategies improved brand visibility and sales performance
Emerging trends such as mobile commerce and AI-driven recommendations are reshaping e-commerce
Shifting consumer preferences highlight the need for businesses to adapt their digital marketing strategies

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Mixed-method research evaluates digital marketing's impact on consumer behavior and e-commerce growth, suggesting strategic business improvements.

Kashinath et al. (2026) studied this question.

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Mixed-method research evaluates digital marketing's impact on consumer behavior and e-commerce growth, suggesting strategic business improvements.