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Examining the Role of Digital Marketing in Transforming Recent Consumer Purchase Trends

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Digital marketing significantly shifts consumer purchase trends toward online shopping, particularly through social media and personalized advertising.
Targeted ads and emerging technologies like AI facilitate more informed and impulsive purchasing decisions among consumers.
A mixed-methods approach using industry reports and consumer surveys reveals crucial insights into buying behaviours and preferences.
Privacy concerns and the credibility of online reviews remain critical challenges for marketers in shaping consumer trust and engagement.

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This analysis investigates how digital marketing influences consumer behaviors, highlighting trends in social media and e-commerce.

Patil et al. (2025) studied this question.

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