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To explore current trends in internet marketing affecting online shopping behavior and identify key drivers for the future.

April 23, 2026Open Access

Internet Marketing Current Toward Trends Online Shopping

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To explore current trends in internet marketing affecting online shopping behavior and identify key drivers for the future.
Analysis of digital marketing strategies related to e-commerce
Examination of technological developments and consumer preferences
Review of emerging business models in the online shopping landscape.
Personalization and mobile commerce are identified as critical factors driving online shopping growth.
Social commerce is increasingly influencing consumer purchasing behavior.
The study highlights challenges and opportunities in the evolving e-commerce ecosystem.

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Examines trends in internet marketing that influence online shopping behavior, highlighting future opportunities.

Pal et al. (2026) studied this question.

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