What does this research mean for the field?

Emerging digital strategies in online marketing, including AI, social commerce, and immersive technologies, are reshaping consumer engagement and marketing effectiveness in 2024 and 2025. Novelty: ClaimNovelty.SYNTHESIS. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

The aim is to review the trends influencing online marketing, focusing on technological advancements and consumer behaviors.

February 22, 2026Open Access

Recent Trends in Online Marketing: An Overview of Emerging Digital Strategies

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The aim is to review the trends influencing online marketing, focusing on technological advancements and consumer behaviors.
Review of literature on online marketing trends from 2024 and 2025
Analysis of developments in AI, social commerce, and immersive technologies
Examination of search optimization techniques and personalization approaches.
AI is increasingly used for customer segmentation and predictive analytics, enhancing personalized engagement.
Social commerce and live shopping are growing, integrating entertainment with transactions.
There is a shift towards voice, visual, and conversational search optimization, changing traditional strategies.

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Implication

This article reviews trends in online marketing, highlighting emerging digital strategies and their implications for practitioners.

Cite This Study

G. V. Salimath (2026) studied this question.

synapsesocial.com/papers/699a9e00482488d673cd44d8 https://doi.org/10.5281/zenodo.18707792

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Recent Trends in Online Marketing: An Overview of Emerging Digital Strategies

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Discussion

Implication

Cite This Study

Recent Trends in Online Marketing: An Overview of Emerging Digital Strategies

Key Points

Discussion

Implication

Cite This Study

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