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September 20, 2025Journal of Economics Management and Trade

The Digital Transformation of International Marketing: Milestones, Challenges and Future Directions

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Authors

WMWakirya John MarwaMikocheni Agricultural Research InstituteAKA. KimSt. Luke's-Roosevelt Hospital CenterJWJ. WangNanjing University of Chinese Medicine

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Implication

This review analyzes digital transformation impacts on consumer behavior and marketing effectiveness in global markets, highlighting challenges and future trends.

Key Points

  • The digital transformation reshapes international marketing, enhancing real-time customer engagement and precision targeting.
  • Innovations such as AI, big data analytics, and e-commerce significantly improve customer satisfaction and loyalty through tailored experiences.
  • The analysis reviews 109 articles from 2020 to 2025, highlighting critical challenges like data privacy and cybersecurity in the digital marketing landscape.
  • Despite opportunities for businesses, there are growing concerns regarding cultural differences and consumer fatigue from digital advertising.

Cite This Study

Marwa et al. (2025) studied this question.

synapsesocial.com/papers/68d469c831b076d99fa6697chttps://doi.org/10.9734/jemt/2025/v31i91354
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Also Consider

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  1. 1Digitalization and its Impact on the Development of Contemporary Marketing Strategies2024 · 15 citations
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  4. 4From Digital Disruption to Marketing 4.0: A Bibliometric Synthesis of AI-Driven Transitions in International Marketing2026
  5. 5Exploring the Impact of Digital Transformation on Marketing Strategies in the Retail Sector2024 · 6 citations