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September 10, 2025PROBLEMS AND PROSPECTS OF ECONOMIC AND MANAGEMENT

Digital marketing in increasing the efficiency of interaction between market entities

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Authors

VIValerii IlchukЛБЛариса БабаченкоIRIhor Riabov

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Overview

Analysis of digital transformation and marketing tools, showing their influence on company strategies and effectiveness.

Key Points

  • Digital transformation enhances the efficiency of digital marketing, allowing companies to adapt quickly to market changes.
  • Key tools in digital marketing, such as SEO and social media marketing, help improve interaction between market entities.
  • Cybercrime poses challenges to digital marketing, emphasizing the need for robust security measures to protect customer data.
  • An ethical approach in digital marketing fosters a positive brand image while minimizing risks and maximizing efficiency.

Cite This Study

Ilchuk et al. (2025) studied this question.

synapsesocial.com/papers/68c1bd4854b1d3bfb60eeed3https://doi.org/10.25140/2411-5215-2025-2(42)-187-201
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Also Consider

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  1. 1Conquering Digital Marketing: Powerful Strategies for Accelerating Business Growth2024
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  3. 3Digitalization and its Impact on the Development of Contemporary Marketing Strategies2024 · 15 citations
  4. 4THE INNOVATIVE MARKETING MANAGEMENT SYSTEMS IN DIGITALIZATION CONDITIONS2024 · 4 citations
  5. 5Charting the Path for Future Research in Digital and Social Media Marketing2025 · 2 citations