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The aim is to understand the technologies that influence consumer behavior in e-commerce.

April 24, 2026Open Access

Emerging E-commerce Trends Study of: The Role of IT Shaping Consumers Decisions

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The aim is to understand the technologies that influence consumer behavior in e-commerce.
Reviews literature on e-commerce trends and technologies
Analyzes consumer behavior shifts due to IT advancements
Identifies gaps in current understanding of e-commerce impacts
Highlights the role of AI and mobile commerce in changing shopping habits
Explores new trends like voice shopping and virtual try-ons
Raises concerns about data privacy and security in e-commerce

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This review examines how IT influences purchasing habits in a changing e-commerce landscape, suggesting vital implications for businesses.

Mr. Anuj Abhimanyu Patil (2026) studied this question.

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This review examines how IT influences purchasing habits in a changing e-commerce landscape, suggesting vital implications for businesses.