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Analysis of Online Shopping Activity in the Digital Age: Emerging Pattern and Consumer Experiences

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Analysis shows changing purchase preferences due to online reviews and social media, indicating a shift in e-commerce dynamics.

Consumers prioritize information gathering and online reviews when making purchases, and they show greater social connectivity.
The study highlights that advancements in artificial intelligence and big data analytics are crucial for understanding consumer behaviour.
Businesses must optimize for mobile and utilize social media to enhance customer experience and adapt to changing purchasing habits.
The findings indicate that the influence of technology on consumer preferences is reshaping the entire retail landscape.

Hanif et al. (2025) studied this question.

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