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This research analyzes key factors influencing online purchase decisions and consumer behavior in e-commerce settings.

March 15, 2026Open Access

Analysis On Factors Influencing Online Purchase Decisions

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This research analyzes key factors influencing online purchase decisions and consumer behavior in e-commerce settings.
Primary data collected through a structured questionnaire with 150 respondents.
Secondary data sourced from peer-reviewed journals and e-commerce industry reports.
Statistical tools such as correlation analysis were used for data interpretation.
Trust and security, product reviews, and price perception are significant factors.
Digital marketing strategies enhance customer engagement and increase impulse purchases.
User experience optimization is critical for sustaining competitive advantage in e-commerce.

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Implication

Analysis reveals how social, psychological, and price perception factors impact online purchasing, suggesting strategies to enhance customer engagement.

Cite This Study

J.Siddharth et al. (2026) studied this question.

synapsesocial.com/papers/69b606af83145bc643d1ce5d https://doi.org/10.5281/zenodo.19002093

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Implication

Analysis reveals how social, psychological, and price perception factors impact online purchasing, suggesting strategies to enhance customer engagement.

Analysis On Factors Influencing Online Purchase Decisions

Key Points

Discussion

Implication

Cite This Study

Analysis On Factors Influencing Online Purchase Decisions

Key Points

Discussion

Implication

Cite This Study

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