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The study analyzes key determinants influencing consumer decision-making in online shopping environments.

March 15, 2026Open Access

Analysis On Factors Influencing Online Purchase Decisions

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Analysis reveals psychological and social factors impact price perception and impulse purchases in online shopping.

The study analyzes key determinants influencing consumer decision-making in online shopping environments.
Data collected through a structured questionnaire from 150 respondents across demographics.
Used secondary data from peer-reviewed journals and industry reports from 2021–2025.
Employed statistical tools like percentage analysis, mean score analysis, and correlation analysis.
Trust and security, product reviews, and price perception are significant factors in purchase decisions.
Social factors and digital marketing strategies enhance customer engagement and impulse purchases.
Improving user experience is crucial for e-commerce businesses to sustain competitive advantage.

J.Siddharth et al. (2026) studied this question.

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