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September 10, 2025Open Access

An Exploratory Study on Consumer Buying Behaviour Towards Online Shopping

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Exploratory study reveals key factors influencing online shopping in various demographics, suggesting tailored marketing strategies.

Consumer buying behaviour varies significantly, indicating the importance of personalized marketing approaches for engagement.
Key factors such as product quality and user experience play vital roles in influencing online purchasing decisions.
A mixed-method approach clarifies the impact of security concerns and pricing transparency on consumer hesitance in online shopping.
Insights underline the necessity for businesses to enhance their online presence and optimize conversion rates through strategic improvements.

Barathi. et al. (2025) studied this question.

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