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March 12, 2026Open Access

A Comparative Study on Online And Offline Buying Behaviour

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Authors

DSDr W. SaranyaMSMr. S.VenkateshJawaharlal Nehru Technological University, Hyderabad

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Implication

Compares online and offline buying behavior in consumers, highlighting key influencing factors.

Key Points

  • The research aims to compare the buying behavior of consumers in online and offline settings.
  • Used a structured questionnaire for primary data collection
  • Gathered secondary data from journals, books, and websites
  • Applied statistical tools like percentage analysis and comparative analysis
  • Identified significant differences in consumer preferences for online versus offline shopping
  • Highlighted key factors influencing purchase decisions, such as convenience and trust
  • Provided insights for marketers on improving strategies across both channels

Cite This Study

Saranya et al. (2026) studied this question.

synapsesocial.com/papers/69b25b1996eeacc4fcec9766https://doi.org/10.5281/zenodo.18938104
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1A Comparative Study on Online And Offline Buying Behaviour2026
  2. 2Enhancing Buying Behaviour of Consumers via Online and Offline Shopping2024
  3. 3Behavioural differences and purchasing experiences through online commerce or offline within mall-based retail structures2024 · 7 citations
  4. 4A Comparative Study of Online and Offline Shopping2024 · 1 citations
  5. 5A STUDY ON CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING2026