Enhancing Buying Behaviour of Consumers via Online and Offline Shopping

In the era of digital transformation, consumer shopping behaviour has witnessed a significant shift, with consumers increasingly adopting online shopping platforms.This study aims to investigate and compare the differences in shopping behaviour between online and offline consumers.Utilizing data from various sources, we employed a statistical approach to analyse the key aspects that distinguish these two modes of shopping.This research provides valuable insights into the evolving retail landscape and informs businesses and policymakers about the changing dynamics of consumer preferences.The study examines multiple facets of shopping behaviour, such as consumer demographics, purchase frequency, product categories, and factors influencing purchase decisions.Our findings indicate several notable differences between online and offline shoppers.First, online shoppers tend to be younger and more techsavvy, while offline shoppers encompass a broader age range.Income levels, however, do not significantly differ between the two groups, implying that both online and offline shopping cater to diverse socioeconomic backgrounds.