Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
April 12, 2026JOURNAL OF ADVANCE AND FUTURE RESEARCHOpen Access

A Comparative Study on Consumer Buying Behaviour Towards Online and Offline FMCG Products in Tirupur City

View Full Paper
Ask AI
Bookmark
Share

Authors

MIMS. B. INDIRASHINIMKMS.K. KEERTHANA

Discussion

Loading...

Member takes

Overview

A comparative study analyzes online vs offline purchasing preferences for FMCG products in Tirupur, suggesting important business implications.

Key Points

  • The central aim is to compare consumer preferences and behaviors for purchasing FMCG products online and offline.
  • Primary data collected from 100 respondents using a structured questionnaire
  • Secondary data sourced from books, journals, and websites
  • Data analyzed using percentage analysis and ranking method
  • Consumers favor both online and offline buying based on needs and convenience
  • Offline purchasing is preferred for checking product quality
  • Online purchasing is chosen for convenience, discounts, and home delivery
  • Both channels are significant in the FMCG market

Cite This Study

INDIRASHINI et al. (2026) studied this question.

synapsesocial.com/papers/69db38534fe01fead37c6909https://doi.org/10.56975/jaafr.v4i4.505788
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1A Comparative Study on Online And Offline Buying Behaviour2026
  2. 2A Comparative Study on Online And Offline Buying Behaviour2026
  3. 3Consumer Preferences for Agricultural Commodities: A Comparative Study of Online and Offline Marketing Channels in Bengaluru City2025
  4. 4A Study on Market Analysis of FMCG Products in Urban Areas with Special Reference to Coimbatore2026
  5. 5A Study on Market Analysis of FMCG Products in Urban Areas with Special Reference to Coimbatore2026