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September 1, 1990Journal of Consumer Research

Trying to Consume

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Authors

RBRichard P. BagozziPWPaul R. Warshaw

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Cite This Study

Bagozzi et al. (1990) studied this question.

synapsesocial.com/papers/6a0c80ed95872b300be8c206https://doi.org/10.1086/208543
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