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Stebbins (1992) has suggested that the 'profit hypothesis', whereby the perceived benefits of taking part in an activity exceed the perceived costs, can be used to explain continued engagement in serious leisure activities. This argument, however, fails to explain the continued participation in such activities where the costs to the individual seem to exceed the rewards. This paper adopts a social identity perspective to identify and demonstrate the role of four compensatory behaviours – in-group favouritism, out-group derogation, unrealistic optimism, and voice – in ensuring continued participation in serious leisure. Such behaviours are described in the context of one particular serious leisure activity – that of football fandom – to explain why engagement in such an apparently unrewarding activity is maintained. A model of serious leisure participation is presented based upon these behaviours
Ian Jones (2000) studied this question.