What does this research mean for the field?

Social networks serve as the primary platform for effective communication between the state and society in the digital age, requiring specialized digital PR strategies distinct from traditional PR to foster open and sustainable public dialogue. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

The aim is to analyze theoretical and practical aspects of public relations strategies within the context of digital transformation.

June 3, 2026Open Access

Raqamli Davrda Davlat Pr Strategiyalari: Ijtimoiy Tarmoqlar Orqali Samarali Kommunikatsiya Tajribalari

Key Points

The aim is to analyze theoretical and practical aspects of public relations strategies within the context of digital transformation.
Comprehensive analysis of public relations strategies and their role in the digital communication environment.
Examination of the differences between digital and traditional public relations.
Development of recommendations for enhancing government public relations strategies.
Identified key roles of social networks in facilitating effective communication between the government and society.
Proposed scientifically grounded methods for improving public relations strategies.
Outlined recommendations for developing open and sustainable communication with the public.

Abstract

Mazkur maqolada raqamli transformatsiya sharoitida davlat axborot siyosatining muhim tarkibiy qismi hisoblangan PR strategiyalarining nazariy va amaliy jihatlari kompleks tarzda tahlil qilinadi. Xususan, zamonaviy kommunikatsiya muhitida ijtimoiy tarmoqlarning davlat va jamiyat o‘rtasida samarali muloqotni ta’minlovchi asosiy platforma sifatidagi roli ochib beriladi. Tadqiqotda raqamli PR tushunchasi, uning an’anaviy PRdan farqli jihatlari hamda strategik kommunikatsiya jarayonidagi o‘rni ilmiy asosda yoritiladi. Maqola yakunida davlat PR strategiyalarini takomillashtirish, ijtimoiy tarmoqlardan samarali foydalanish va jamoatchilik bilan ochiq hamda barqaror muloqotni rivojlantirish bo‘yicha ilmiy asoslangan taklif va tavsiyalar ishlab chiqiladi.

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Cite This Study

Mamatov Komiljon Uchqunjon o‘g‘li (Wed,) studied this question.

synapsesocial.com/papers/6a1fc3a6dee9eb8c0dce515d https://doi.org/https://doi.org/10.66345/stj.v4i4/2.5656

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