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April 1, 2000The Journal of Marketing Theory and Practice

The Relationship between Environmental Dynamism and Small Firm Structure, Strategy, and Performance

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MMMorgan P. MilesJCJeffrey G. CovinMHMichael B. Heeley

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Miles et al. (2000) studied this question.

synapsesocial.com/papers/6a2011477110a651dc04f286https://doi.org/10.1080/10696679.2000.11501869
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