What does this research mean for the field?

Question

Accepted Answer

The perceived credibility of sustainability badges in online hotel bookings significantly enhances a hotel's green image and consumer inspiration, which strongly predict booking intentions, whereas green attitude does not directly influence behavior. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.SUPPORTS_CONSENSUS.

The Effectiveness of Sustainability Badges in Hospitality: Examining Credibility and Its Impact on Booking Intentions

Discussion

Member takes

Overview

Key Points

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