What question did this study set out to answer?

This research aims to illustrate how Instagram can effectively enhance brand equity and pride within the education sector.

June 13, 2026

Instagram as a tool for building brand equity and fostering brand pride in the education industry

Key Points

This research aims to illustrate how Instagram can effectively enhance brand equity and pride within the education sector.
Utilized questionnaires on social media platforms and Google Forms to collect data from 404 student respondents.
Employed structural equation modeling (SEM) using AMOS 24 software to analyze the relationships between variables.
Instagram significantly increases brand equity and brand pride in the higher education sector.
Quantitative improvements in brand perception over time were noted, indicating long-term effectiveness.

Abstract

There are many education industries that have not utilised social media, especially Instagram as an effective brand building tool. Even though there are lots of research findings regarding the effectiveness of this method. The motivation of this research is to show evidence to the education industry that this tool works well, it might take time but there will be an impact. The object of research is the education industry with a total of 404 student respondents. Data sources were collecting by questionnaires on social media platforms and Google Forms. Data analysis techniques involved using structural equation modelling (SEM) with AMOS 24 software to understand the relationships between variables. The results showed that social media Instagram (SMI) is currently proven to be able to increase the brand equity and brand pride of the higher education industry.

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