What question did this study set out to answer?

This research aims to illustrate how Instagram can effectively enhance brand equity and pride within the education sector.

June 13, 2026International Journal of Electronic Marketing and Retailing

Instagram as a tool for building brand equity and fostering brand pride in the education industry

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This research aims to illustrate how Instagram can effectively enhance brand equity and pride within the education sector.
Utilized questionnaires on social media platforms and Google Forms to collect data from 404 student respondents.
Employed structural equation modeling (SEM) using AMOS 24 software to analyze the relationships between variables.
Instagram significantly increases brand equity and brand pride in the higher education sector.
Quantitative improvements in brand perception over time were noted, indicating long-term effectiveness.

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Implication

Randomized trial demonstrates increased brand equity and pride in education institutions through Instagram use, suggesting its effectiveness as a marketing tool.

Cite This Study

Nofrizal et al. (2026) studied this question.

synapsesocial.com/papers/6a2cf488faef96ed7f056ce0 https://doi.org/10.1504/ijemr.2026.154056

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Implication

Randomized trial demonstrates increased brand equity and pride in education institutions through Instagram use, suggesting its effectiveness as a marketing tool.

Instagram as a tool for building brand equity and fostering brand pride in the education industry

Key Points

Discussion

Implication

Cite This Study

Instagram as a tool for building brand equity and fostering brand pride in the education industry

Key Points

Discussion

Implication

Cite This Study

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