PulseExploreJournal ClubDebatesTrendingResearchersJournals
Instagram
HomeExploreJournal ClubTrending
Synapse
⌘+K
Synapse
July 1, 1956Journal of Marketing37 citations

Marketing of Housebuilding Materials

View Full Paper
RCReavis CoxCGCharles S. Goodman

Key Points

Key points are not available for this paper at this time.

Abstract

HE physical substance of a house is a pile of materials assembled from widely scattered sources. They undergo different kinds and degrees of processing in large numbers of places, require many types of handling over periods that vary greatly in length, and use the services of a multitude of people organized into many different sorts of business entity. The marketing of housebuilding materials may therefore be viewed as a vast exercise in logistics. For any given house, the parts of the process must be well enough performed and coordinated so that in the end all the separate pieces come together. These pieces must arrive at reasonably acceptable times, in a tolerable sequence, and at bearable prices upon the particular small piece of ground where a builder and his contractors combine them into a house some consumer

Ask AI
Helpful
Bookmark
Share
View Full Paper

Cite This Study

Cox et al. (1956) studied this question.

synapsesocial.com/papers/6a9314c7fab6666a6ec6b810https://doi.org/10.1177/002224295602100105
Ask AI
Helpful
Bookmark
Share
View Full Paper