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Joseph W. Alba | Synapse

JW

Joseph W. Alba

Consumer Behavior in Brand Consumption and Identification

University of Florida

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

91 pubs · 18,163 cites · h-index 47

Affiliations

Work Experience

University of Florida

1983 - 2025

Dartmouth College

2022 - 2022

University of Technology Sydney

2022 - 2022

The University of Sydney

2022 - 2022

Tilburg University

2022 - 2022

Publications