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Michael K. Hui | Synapse

MK

Michael K. Hui

Consumer Behavior in Brand Consumption and Identification

University of Macau

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

54 pubs · 4,851 cites · h-index 29

Affiliations

Work Experience

University of Macau

2020 - 2022

Chinese University of Hong Kong

1996 - 2019

Shanghai Customs College

2014 - 2014

Hong Kong University of Science and Technology

1997 - 1998

Concordia University

1996 - 1998

Publications