Pulse Explorar nav.journalClub Debates Tendências Pesquisadores

Join discussions, follow papers, and never miss your next session.

Download on theApp Store

Início Explorar nav.journalClub Tendências

⌘+K

Marsha L. Richins | Synapse

ML

Marsha L. Richins

Consumer Behavior in Brand Consumption and Identification

University of Missouri

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

65 pubs · 18,357 cites · h-index 37

Affiliations

Work Experience

University of Missouri

1992 - 2021

Cornell University

2017 - 2017

Missouri College

1994 - 2015

Columbia College - Missouri

2015 - 2015

University of Massachusetts Amherst

1987 - 1992

Publications