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Hélène Cherrier | Synapse

HC

Hélène Cherrier

Consumer Behavior in Brand Consumption and Identification

SKEMA Business School

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

91 pubs · 3,602 cites · h-index 25

Affiliations

Work Experience

SKEMA Business School

2017 - 2025

Université Côte d'Azur

2017 - 2025

Observatoire de la Côte d’Azur

2025 - 2025

RMIT University

2014 - 2017

Griffith University

2010 - 2016

Publications