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R. Dale Wilson | Synapse

RD

R. Dale Wilson

Consumer Behavior in Brand Consumption and Identification

Michigan State University

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

36 pubs · 8,388 cites · h-index 17

Affiliations

Work Experience

Michigan State University

1986 - 2022

St Petersburg University

2003 - 2006

Grand Valley State University

1989 - 1989

Pennsylvania State University

1985 - 1985

Publications