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Michel Laroche | Synapse

ML

Michel Laroche

Consumer Behavior in Brand Consumption and Identification

Royal Bank of Canada

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

269 pubs · 18,154 cites · h-index 63

Affiliations

Work Experience

Royal Bank of Canada

2001 - 2025

Concordia University

1984 - 2025

Victoria University

2017 - 2017

Hôpital Purpan

2016 - 2016

Concordia University

2009 - 2015

Publications