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William R. Swinyard | Synapse

WR

William R. Swinyard

Consumer Behavior in Brand Consumption and Identification

Brigham Young University

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

59 pubs · 4,320 cites · h-index 27

Affiliations

Work Experience

Brigham Young University

1979 - 2014

Indiana University

1982 - 1982

Arizona State University

1977 - 1977

Publications