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Ivan L. Preston | Synapse

IL

Ivan L. Preston

Consumer Behavior in Brand Consumption and Identification

University of Wisconsin–Madison

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

68 pubs · 727 cites · h-index 15

Affiliations

Work Experience

University of Wisconsin–Madison

1969 - 2010

IPM Institute of North America

2010 - 2010

University of Wisconsin System

2004 - 2004

Associated Press

1974 - 2003

Oxford University Press (United Kingdom)

2002 - 2002

Publications