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Yann Truong | Synapse
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Yann Truong
Consumer Behavior in Brand Consumption and Identification
ESSCA School of Management
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About
Research focus
Consumer Behavior in Brand Consumption and Identification
Impact
72 pubs · 2,869 cites · h-index 26
Affiliations
ESSCA School of Management
Banque Populaire
Université de Bourgogne
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