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Yuanyuan Cai | Synapse

YC

Yuanyuan Cai

Consumer Behavior in Brand Consumption and Identification

Shanghai University

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

16 pubs · 122 cites · h-index 6

Affiliations

Work Experience

Shanghai University

2014 - Present

Shanghai University of Engineering Science

2019 - 2025

Publications