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Kaidong Yu | Synapse

KY

Kaidong Yu

Consumer Behavior in Brand Consumption and Identification

City University of Macau

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

27 pubs · 169 cites · h-index 7

Affiliations

Work Experience

City University of Macau

2023 - Present

University of Macau

2023 - 2025

Ningbo University of Technology

2019 - 2019

Wuhu Hit Robot Technology Research Institute

2018 - 2018

Publications