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Jorge Cruz‐Cárdenas | Synapse

JC

Jorge Cruz‐Cárdenas

Consumer Behavior in Brand Consumption and Identification

Universidad Tecnológica Indoamérica

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

73 pubs · 885 cites · h-index 12

Affiliations

Work Experience

Universidad Tecnológica Indoamérica

2010 - Present

Universidad Europea

2025 - 2025

Pontificia Universidad Católica del Ecuador

2021 - 2022

Universidad de Alcalá

2015 - 2016

Publications