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Yi Zhang | Synapse

YZ

Yi Zhang

Consumer Behavior in Brand Consumption and Identification

Yanshan University

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

28 pubs · 265 cites · h-index 9

Affiliations

Work Experience

Yanshan University

2025 - 2025

Southwestern University of Finance and Economics

2024 - 2024

Shanghai Institute of Technology

2007 - 2024

Zayed University

2024 - 2024

Shanghai University

2023 - 2023

Publications