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Kong Cheen Lau | Synapse

KC

Kong Cheen Lau

Consumer Behavior in Brand Consumption and Identification

Singapore University of Social Sciences

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

13 pubs · 327 cites · h-index 5

Affiliations

Work Experience

Singapore University of Social Sciences

2018 - 2025

Arizona State University

2018 - 2018

Curtin University

2007 - 2009

Publications