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Karen M. Lancendorfer | Synapse

KM

Karen M. Lancendorfer

Consumer Behavior in Brand Consumption and Identification

Western Michigan University

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

24 pubs · 844 cites · h-index 9

Affiliations

Work Experience

Western Michigan University

2007 - 2025

Escola Superior de Propaganda e Marketing

2010 - 2010

School of Advertising Art

2010 - 2010

Michigan State University

2003 - 2004

Publications