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October 16, 2025Industrial Management & Data Systems

Optimal pricing strategy for new energy vehicle manufacturers by introducing battery leasing mode under subsidies

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Authors

DWDong WangHXHaowen XuPLPeng Liu

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Overview

Analytical models assess pricing dynamics of NEVs with battery leasing under consumer and manufacturer subsidies.

Key Points

  • Manufacturer-operated leasing lowers retail battery prices through effective coordination, enhancing affordability.
  • A threshold effect in leasing-service fees occurs when leasing prices are lower than sales prices, benefiting costs overall.
  • Government subsidies influence consumer and manufacturer behaviors differently, impacting NEV adoption rates significantly.
  • Exclusive manufacturer subsidies yield higher profits compared to dual-recipient scenarios, indicating a need for targeted approaches.

Cite This Study

Wang et al. (2025) studied this question.

synapsesocial.com/papers/68f163c79903599108abceb4https://doi.org/10.1108/imds-04-2025-0430
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