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September 1, 1991Journal of Product Innovation Management342 citations

The power of product integrity

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KCKim B. ClarkTFTakahiro Fujimoto

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Clark et al. (1991) studied this question.

synapsesocial.com/papers/6a11c15d6229a93195179356https://doi.org/10.1016/0737-6782(91)90037-y
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