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Keith Wilcox | Synapse

KW

Keith Wilcox

Consumer Behavior in Brand Consumption and Identification

Mitchell Institute

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

40 pubs · 1,923 cites · h-index 13

Affiliations

Work Experience

Mitchell Institute

2025 - 2025

Texas A&M University

2023 - 2025

Rochester Institute of Technology

2017 - 2017

Columbia University

2014 - 2014

Babson College

2010 - 2011

Publications