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Patrick De Pelsmacker | Synapse
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Patrick De Pelsmacker
Consumer Behavior in Brand Consumption and Identification
University of Antwerp
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About
Research focus
Consumer Behavior in Brand Consumption and Identification
Impact
514 pubs · 13,170 cites · h-index 55
Affiliations
University of Antwerp
Antwerp Management School
Centre Européen de Recherche en Economie Financière et Gestion des Entreprises
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