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Jing Yang | Synapse

JY

Jing Yang

Consumer Behavior in Brand Consumption and Identification

University of Helsinki

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

60 pubs · 1,536 cites · h-index 23

Affiliations

Work Experience

University of Helsinki

2024 - Present

Helsinki Institute of Physics

2026 - Present

Boston University

2025 - 2025

Emmanuel College - Massachusetts

2015 - 2025

Purdue University West Lafayette

2025 - 2025

Publications