This study focuses on cultural and urban development policies under China’s 14th Five-Year Plan, exploring the content and semantic structure of discussions on the “East Asian Cultural Capital” project on the Weibo platform. It analyzes how national cultural development policies are reflected in the discourse system related to the “East Asian Cultural Capital” on social media and emphasizes the guiding role of policies in the dissemination of online culture. When China announced the 14th Five-Year Plan in 2021, the strategic direction and policy framework for cultural development over the five-year period from 2021 to 2025 were clearly outlined. This study employs text mining and semantic network analysis methods to analyze user-generated content on Weibo from 2023 to 2024, aiming to understand public perception and discourse trends. Word frequency and TF-IDF analyses identify key terms and issues, while centrality and CONCOR clustering analyses reveal the semantic structure and discourse communities. MR-QAP regression is employed to compare network changes across the two years. Findings highlight that urban cultural development, heritage preservation, and regional exchange are central themes, with digital media, cultural branding, trilateral cooperation, and cultural–economic integration emerging as key factors in regional collaboration.
Tao et al. (Thu,) studied this question.
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