Analysis and Prioritization of Factors Affecting the Motivation of Engineers Working in Iraqi Construction Industry

Motivation is one of the soft sub-dimensions in human resources management. The study's purpose is to investigate how motivation affects productivity in the Iraqi construction industry, with a particular emphasis on identifying and prioritizing the motivational factors that influence architects and engineers (AE). The research methodology involved identifying 25 motivational factors for AE, refining them to 21 through interviews, and conducting an online survey using a Likert-scale questionnaire. Data from 73 valid responses were analyzed using SPSS, with an 18.25% response rate, considering the impact of survey length and lack of incentives. This study shows that the most important motivational factors for engineers include good interaction with colleagues, the Existence of Clearly Defined Duties, Fit of Duties with Personal Interests and Abilities, Good Interactions with Managers, and a Variety of Duties all of which increase learning, growth and job satisfaction. These factors are rooted in theories such as Maslow's hierarchy and goal setting.