This research takes a closer look at the disruptive impact of cross border e-commerce (CBEC) on the traditional trade, focusing on the operational strategies of the platforms like Amazon and Alibaba. This study employs a comparative analysis of financial reports and industry publications to assess the impact of CBEC and underscores the significance of understanding these disruptive forces for the future of global commerce. By analysing financial data as well as industry data, this report adds insights regarding the streamlined supply chains by CBEC combined with the use of AI in competitive pricing that have set e-commerce apart from traditional trade and given it a clear advantage over traditional trade. Findings suggests some major market share slippage, as well as higher levels of competition. All firms must digitize, optimize their supply chains, and seek to differentiate themselves from their chief competitors. A conclusion of this study is that for the survival of traditional trade in the global market, it becomes important to integrate digital tools and hybrid models. The study recommends that future research should focus on the regulatory and socio-economic complexities of CBEC to further investigate the regulatory and socio-economic factors affecting this dynamic.
Zhihan Zhang (Thu,) studied this question.
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