Power on pages of Newspapers: A Political Contestation in Pakistan

The key objective of this study was to examine the influence of the political parties on the pages of the Pakistani newspapers and especially on daily Express Urdu newspaper. Keeping in view the importance of newspapers as the leading source of communications, this paper examined power politics and contestation is occurring through newspaper among the different political parties in Pakistan. The existing sources shows that newspaper is one of the tools used by political parties to propagate their political ideologies to the common masses. The researcher has read the Daily EXPRESS Urdu newspaper highlighted headlines for the year of 2016. The newspaper of January to December 2016 were read thoroughly by keeping view on the objective of the study. Those Headlines were highlighted which were showing that political parties issued them for the attainment of their political goals. In current study, both qualitative and quantitative approaches of research were used to carry out this study. The collected data were analyzed through connotative and denotative perspectives. The result of the study shows that newspaper is a big source for political parties to promote their ideologies among either uni or multi- cultural diversity to gain their political gain rather than focusing the interests and benefits of the common masses.