This study examines how technological (product and process) and nontechnological (organizational and marketing) innovations influence the export performance of small and medium-sized enterprises (SMEs) in Morocco's Marrakech-Safi region. Based on a survey of 100 exporting SMEs, the results reveal that organizational innovation positively impacts export performance through the mediating effects of innovation radicalness (degree of novelty) and extensiveness (number of innovations). This study enriches the limited body of research on innovation in emerging economies and offers practical insights for SME managers and policy makers aiming to enhance export competitiveness through targeted innovation strategies.
Bouzerouata et al. (Thu,) studied this question.
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