Purpose Data assume a pivotal role in shaping the trajectory of digital transformation through technological evolution. The ever-expanding volume of generated data presents a significant opportunity for extracting valuable insights. Recent disruptions in the supply chain have highlighted the importance of supply chain sustainability. In this study, we examine the role played by the big data analytics management capability (BDAMC) in attaining the firm’s sustainability goals. Our investigation also scrutinises the intermediary functions of supply chain capabilities, such as supply chain learning (SCL) and adaptability. Design/methodology/approach The hypothesised model is empirically tested using data from manufacturing firms in a developing country. Findings Our results affirm general support for posited relationships. Our research findings underscore the significance of digital transformation, urging supply chain managers to develop BDAMCs to realise sustainable supply chain objectives. Originality/value This study addresses a significant research gap by examining the sequential mediation of SCL and adaptability. It reveals four mechanisms through which BDAMC influences sustainability. Unlike previous studies, this research focuses on the order of capability development, offering new insights into data-driven transformation and dynamic capabilities.
Abdullah et al. (Fri,) studied this question.