The article examines the decisive role of propaganda technologies in shaping political consensus, a fundamental aspect of regulating relations between the state and society. In contemporary political spaces, propaganda has evolved from simple methods of persuasion to complex technologies that shape collective consciousness, memory, and behavior. The study demonstrates how modern propaganda creates artificial political consensus using various technologies, transforming spontaneous social agreement into a deliberately constructed narrative reality. The study uses a technological approach methodology, analyzing propaganda as a system of interconnected effective tools for influencing individual and collective perception. This approach shows how propaganda technologies function at the ideological, psychological, and institutional levels, structuring and modeling political legitimacy. As a result of the study, numerous propaganda technologies were identified that contribute to the formation of political consensus. They range from cognitive simplification and emotional framing to more complex technologies such as moral framing, priming, and narrative capture. The study highlights how digital technologies and social networks have improved traditional propaganda methods, enabling more effective manipulation of the mass imagination through memes, fake audiences, and algorithmic structuring. The study demonstrates that propaganda technologies create an artificial psychological state of legitimacy, aligning public will with dominant political interests. Through technologies such as symbolic integration, ritual unification, and utopian promises, propaganda transforms political power into a powerful tool for subjugating the free will of society.
Kostiantyn Hetman (Tue,) studied this question.